The MK Group Blog

Green Box: Pizza Box Turns into Plates & Storage Unit

Wed, 21 Apr 2010 11:33:00 -0400

Green Box: Pizza Box Turns into Plates & Storage Unit

Olympic pictograms

Tue, 20 Oct 2009 04:52:00 -0400

One of the most eagerly-awaited design elements of the London 2012 Olympics was launched recently - the pictograms

To many designers, the Olympics pictograms are one of those dream projects. Very angular to reflect the logo most likely, interesting job

View full story here

This video introduces the viewer to the new iPod touch and the...

Tue, 20 Oct 2009 04:49:28 -0400

This video introduces the viewer to the new iPod touch and the interactivity it brings to the user. This advert works within the layout of the website and actually interacts with its surroundings, clever stuff and very eye catching, nothing less than we expected from the mighty Mac.

Great viral videos are hard to come by, but Volkswagen (or...

Tue, 20 Oct 2009 04:43:00 -0400

Great viral videos are hard to come by, but Volkswagen (or rather ad agency DDB Stockholm) appears to have hit the bullseye. Their new campaign “The Fun Theory” is a series of experiments, captured on video, to find out if making the world more fun can improve peoples behavior. The top video, Piano Stairs, has achieved over 1 million views on You Tube

Credit to mashable.com

Rockin' packaging

Tue, 20 Oct 2009 04:41:34 -0400

This deluxe collectors edition of backtrack AC/DC is designed to resemble a vintage AC/DC guitar amp complete with the original logo that was spray-painted onto the rear of Angus and Malcolms speaker cabinets in 1975. The head of the amp has a handle that lifts the top off to reveal the contents housed within. To top it off the head houses one watt of pure AC/DC, a real working amp! You can PLAY the box set while LISTENING TO the box set! Check out the videos of Angus using the amp

BA take off

Thu, 13 Aug 2009 09:48:49 -0400

British Airways is showing their new flights to Dublin, Switzerland and Amsterdam from London City Airport with a few advertisements. The ads seen below show a Swiss army knife looking like a plane and the Thames taking shape of a Clover. Good idea but properly not the best idea to use a Swiss knife to represent a plane.

Credit to adsoftheworld.com

On The Rocks

Thu, 13 Aug 2009 09:39:00 -0400

Absolut vodka is coming out with a new limited edition bottle clad in leather and studs. The Rock Edition is due on sale in the next few months and is part of the new marketing campaign which is trying to link vodka to the rock music market. The product which is due to sell first at Selfridges aims to making its consumers fell like rock stars. It will be interesting to see if it does as well as the previous Masquerade and Disco bottles seen last year.

Click here for full story

Bose the specialised audio equipment company has come up with a...

Tue, 11 Aug 2009 04:11:35 -0400

Bose the specialised audio equipment company has come up with a new campaign demonstrating the affect their noise canceling headphone range has on the customer. This ad is out to show no matter what the everyday sound they can block it out. The clever use of mime artist demonstrates the affect the headphones have on the listeners and that the background noise might as well be a mime artist.

Cleaning up

Thu, 23 Jul 2009 07:24:20 -0400

Bounty have been demonstrating how their absorbent paper towels can deal with big spills. New Yorkers were greeted with a spilt six foot tall coffee cup completed with steam and the aroma of fresh coffee. Another clever idea was to have a seven-foot, 550 pound lollipop in Los Angeles that showed it melting in the street. Next to both of these is an advert for Bounty with the words “Makes small work of BIG spills”

A few other advertising campaigns have been demonstrating ads coming to life like Bounty, this has been seen with Orbits juicy gum which shows the juicy filling overspilling out of the ad onto the pavement.

Heres another advert that is becoming an internet sensation....

Wed, 08 Jul 2009 11:13:09 -0400

Heres another advert that is becoming an internet sensation. This adorable campaign for Evian water show the Nappie wearing infants rollerskating around to a remix of Sugarhill Gang’s Rapper’s Delight. The 60 second film includes 96 special-effects including ‘hip hop’ stunts. Speaking to the Guardian the worldwide director of brand at Evian said;
“In the majority of countries in recent years our communication has been very fact-based, but consumers expect more from a big brand – emotion, dream. This is what we want to achieve, hence this breakaway and back to roots campaign.” It unknown when the advert will come to the UK but lets hope its quick.

Environmental Advertising

Wed, 08 Jul 2009 11:10:00 -0400

ACT (Advertising Community Together) a Swiss non-profit organisation, are aiming to highlight the strong impact given when advertising professionals try to promote awareness of environmental and social issues. They have collected 2,500 ads from more than 40 countries showing the striking images to help the worlds problems. They promote the work worldwide through online galleries, exhibitions and conferences. We’ve picked a couple we think stand out the most.

Click here to view full listing

Credit to The Guardian

Limited edition at a price

Tue, 12 May 2009 05:45:00 -0400

A new limited edition bottle of Johnnie Walker Whiskey has gone on sale at Selfridges, but don’t be rushing out to get one… there are only 100 and each ones costs £100. With the distinctive yellow colouring of Selfridges in the packaging and on the bottle (the stripe is leather) each bottle is uniquely numbered. Looks good but £100? You would have to be mad to pay that!

The new Ipod

Thu, 12 Mar 2009 05:51:07 -0400

Yet again Apple are proving their dominance in design and technology with the arrival of their new Ipod. This tiny little shuffle is half the size of its predecessor and can hold up to 4GB worth of data amounting to 1000 tracks. But the real magic here is that the controls are mounted on the cables for the earpieces, and had has new technology labelled Voiceover which allows the user to control playlists via a voice command. For just £59 this is an unbelievable amount of technology for the user.

http://www.apple.com/ipodshuffle/

Well worth a look

Thu, 19 Feb 2009 04:24:48 -0500

HEMA is a Dutch department store. The first store opened on November 4, 1926, in Amsterdam. Now there are 150 stores all over the Netherlands. Take a look at HEMA’s product page. You can’t order anything, and it’s in Dutch, but just wait a couple of moments and watch what happens. Don’t click on any of the products pictured, just wait and see what happens. And be sure you have your sound turned up. This company has a sense of humour and a great computer programmer.

Click here to view website

Shiny new identity

Mon, 09 Feb 2009 05:36:00 -0500

Citroën has launched its new corporate identity alongside the first in a series of re-designed car models. The logo still features two chevrons but they are now softer and the typography has been given the same treatment, even the umlaut has been altered so that the two dots join up.

This 3D type render seems to be the approach many car manufacturers are moving to. We mentioned back in April last year (http://blog.mk-group.co.uk/post/31459368/re-brand) that Vauxhall were re-branding. So what do we think? The softer edges make it less aggressive, and the typeface seems to reflect this approach. A nice update to a well-known brand.

Credit to designweek.co.uk

Now that's what I call direct marketing

Thu, 22 Jan 2009 06:00:14 -0500

In a staged event at Liverpool Street Station, the PA system starts playing Lulu’s ‘Shout!’, and a few dancers encourage members of the public to join in. Several other pieces of music are played, and as more people are seen dancing, others start recording the event on their mobiles and sending it to their friends. A screen message advises that Life’s for sharing, and the T-Mobile logo appears. To have been there for that would have been something, how could you not join in with everyone else! Our only question is… did the general public know what the staged event was all about after it had finished?

Product placement

Fri, 16 Jan 2009 05:11:59 -0500

First up (and we know its a bit late) a very happy new year to our blog watchers! Lets kick things off this year with a wonderful piece of ambient media which has been placed to perfection. Consider the famous strapline for kit kat and this will make sense. Nothing else to say really, a great idea.

Credit to adsoftheworld..com

Fluid Movement

Fri, 19 Dec 2008 04:50:00 -0500

This beautiful advert is one of those that make us think ‘its been done before… but we can’t put our finger on it’.

Having said that, this advert has its own character and the score works well to back up the emotion that is clearly evident in the visuals.

This ad appears to have been created by a Canadian agency but as of yet we’re not sure if its going to be a worldwide advert or not.

A lovely advert that’s sure to have people talking about the product.

A big statement

Fri, 28 Nov 2008 10:31:16 -0500

Back in 1963 Martin Luther King delivered his famous ‘I have a dream’ speech, which became one of the most memorable addresses to the public the world has ever heard. The following advert was targeted at North Americans, where it would seem that even children would understand its meaning. When Barrack Obama was elected as President, Martin Luther King’s dream came true. This ad was released the day after the election. It’s incredible to think that 4 words would carry so much meaning and that with no other strapline or related image, it’s meaning would be understood.

Credit to adsoftheworld.com

Extreme paper cups

Wed, 26 Nov 2008 05:24:58 -0500

Apparently, each day, Americans throw out 60 million plastic bottles. Only 14% actually get recycled. That’s the kind of statistic that gains peoples attention. So how do you increase this percentage? Encourage recycling? Well apparently there is another way. The following packaging was created and is marked as the first totally recyclable paper container made from 100% renewable resources. Were not sure if this means that people are more likely to re-cycle this or whether its bio-degradable so people don’t have to, all we know is that it means less energy to produce. Lets hope it can withstand transportation!

Credit to thedieline.com