On The Rocks
Absolut vodka is coming out with a new limited edition bottle clad in leather and studs. The Rock Edition is due on sale in the next few months and is part of the new marketing campaign which is trying to link vodka to the rock music market. The product which is due to sell first at Selfridges aims to making its consumers fell like rock stars. It will be interesting to see if it does as well as the previous Masquerade and Disco bottles seen last year.
back to top