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The MK Group Blog
'Home of all things design related, The MK Group bring you their blog full of design and marketing thoughts.'
Cleaning up

Bounty have been demonstrating how their absorbent paper towels can deal with big spills. New Yorkers were greeted with a spilt six foot tall coffee cup completed with steam and the aroma of fresh coffee. Another clever idea was to have a seven-foot, 550 pound lollipop in Los Angeles that showed it melting in the street. Next to both of these is an advert for Bounty with the words “Makes small work of BIG spills”

A few other advertising campaigns have been demonstrating ads coming to life like Bounty, this has been seen with Orbits juicy gum which shows the juicy filling overspilling out of the ad onto the pavement.

Bounty

Orbit