Heres another advert that is becoming an internet sensation. This adorable campaign for Evian water show the Nappie wearing infants rollerskating around to a remix of Sugarhill Gang’s Rapper’s Delight. The 60 second film includes 96 special-effects including ‘hip hop’ stunts. Speaking to the Guardian the worldwide director of brand at Evian said;
“In the majority of countries in recent years our communication has been very fact-based, but consumers expect more from a big brand – emotion, dream. This is what we want to achieve, hence this breakaway and back to roots campaign.” It unknown when the advert will come to the UK but lets hope its quick.