ACT (Advertising Community Together) a Swiss non-profit organisation, are aiming to highlight the strong impact given when advertising professionals try to promote awareness of environmental and social issues. They have collected 2,500 ads from more than 40 countries showing the striking images to help the worlds problems. They promote the work worldwide through online galleries, exhibitions and conferences. We’ve picked a couple we think stand out the most.
A new limited edition bottle of Johnnie Walker Whiskey has gone on sale at Selfridges, but don’t be rushing out to get one… there are only 100 and each ones costs £100. With the distinctive yellow colouring of Selfridges in the packaging and on the bottle (the stripe is leather) each bottle is uniquely numbered. Looks good but £100? You would have to be mad to pay that!
Yet again Apple are proving their dominance in design and technology with the arrival of their new Ipod. This tiny little shuffle is half the size of its predecessor and can hold up to 4GB worth of data amounting to 1000 tracks. But the real magic here is that the controls are mounted on the cables for the earpieces, and had has new technology labelled Voiceover which allows the user to control playlists via a voice command. For just £59 this is an unbelievable amount of technology for the user.
HEMA is a Dutch department store. The first store opened on November 4, 1926, in Amsterdam. Now there are 150 stores all over the Netherlands. Take a look at HEMA’s product page. You can’t order anything, and it’s in Dutch, but just wait a couple of moments and watch what happens. Don’t click on any of the products pictured, just wait and see what happens. And be sure you have your sound turned up. This company has a sense of humour and a great computer programmer.
Citroën has launched its new corporate identity alongside the first in a series of re-designed car models. The logo still features two chevrons but they are now softer and the typography has been given the same treatment, even the umlaut has been altered so that the two dots join up.
This 3D type render seems to be the approach many car manufacturers are moving to. We mentioned back in April last year (http://blog.mk-group.co.uk/post/31459368/re-brand) that Vauxhall were re-branding. So what do we think? The softer edges make it less aggressive, and the typeface seems to reflect this approach. A nice update to a well-known brand.
In a staged event at Liverpool Street Station, the PA system starts playing Lulu’s ‘Shout!’, and a few dancers encourage members of the public to join in. Several other pieces of music are played, and as more people are seen dancing, others start recording the event on their mobiles and sending it to their friends. A screen message advises that Life’s for sharing, and the T-Mobile logo appears. To have been there for that would have been something, how could you not join in with everyone else! Our only question is… did the general public know what the staged event was all about after it had finished?
First up (and we know its a bit late) a very happy new year to our blog watchers! Lets kick things off this year with a wonderful piece of ambient media which has been placed to perfection. Consider the famous strapline for kit kat and this will make sense. Nothing else to say really, a great idea.
Back in 1963 Martin Luther King delivered his famous ‘I have a dream’ speech, which became one of the most memorable addresses to the public the world has ever heard. The following advert was targeted at North Americans, where it would seem that even children would understand its meaning. When Barrack Obama was elected as President, Martin Luther King’s dream came true. This ad was released the day after the election. It’s incredible to think that 4 words would carry so much meaning and that with no other strapline or related image, it’s meaning would be understood.
Apparently, each day, Americans throw out 60 million plastic bottles. Only 14% actually get recycled. That’s the kind of statistic that gains peoples attention. So how do you increase this percentage? Encourage recycling? Well apparently there is another way. The following packaging was created and is marked as the first totally recyclable paper container made from 100% renewable resources. Were not sure if this means that people are more likely to re-cycle this or whether its bio-degradable so people don’t have to, all we know is that it means less energy to produce. Lets hope it can withstand transportation!
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